To create products that make using our phone more efficient and easy while collaborating and partnering with like-minded others who have a passion for outdoor adventure and action sports.


Designed and founded in California, ReelCase set out to create a new way to go about using and protecting your smartphone. The idea was initially inspired to create a convenient and accessible case for mobile photographers. During the testing phase of the first cases, ReelCase realized there were many different uses to a case with a retractable lanyard. It simply made using your smartphone simpler and more efficient throughout your daily lifestyle. The goal at ReelCase is to keep innovating and designing in the mobile gadget space. There is a particular emphasis on social responsibility and collaboration with like minded others in the adventure outdoor and action sports industry. ReelCase is currently available for iPhone 5/5s and 6/6s.

Hiking ReelCase